Private financial coaching for women
A twelve-week private program for women who earn well and were never taught what to do with it. You leave knowing your number, with the money moving on its own, and invested for the first time.
I finally know my number, and it is not as frightening as not knowing was.
Maya R.
Investing and paying off the loan at the same time. Nobody told me I could.
Rachel B.
Nobody had ever told me what order to do things in.
Denise W.
At seventy-one I finally understand my own accounts. I stopped apologizing for asking.
Eleanor S.
Forty-four thousand sat in savings for six years because I was scared of one form.
Aisha K.
I finally know my number, and it is not as frightening as not knowing was.
Maya R.
Investing and paying off the loan at the same time. Nobody told me I could.
Rachel B.
Nobody had ever told me what order to do things in.
Denise W.
At seventy-one I finally understand my own accounts. I stopped apologizing for asking.
Eleanor S.
Forty-four thousand sat in savings for six years because I was scared of one form.
Aisha K.
As featured in
Watch this first
If this is you
You earn well and could not say where it goes
Cash is sitting in savings because investing feels like a test you never studied for
You have paid the card off before, and it came back both times
You are told to budget harder, and that is not the problem
The method
Foundation
Every account, every balance, every recurring charge, in one place. You cannot fix a number you have never once looked at.
Systems
The money moves before you can spend it. Automated, in a fixed order, so saving stops depending on how the month went.
Investing
What the accounts are, what goes in them, and in what order. Boring, low-cost and yours — no picks, no timing.
Freedom
The number that makes work optional, and the decade-long habit that gets you there. This is the part nobody teaches.
Results
No before-and-after photographs, because money does not have any. These are the balances, in and out, with the time it took.
Maya R.
34 · Denver
in 14 months
Rachel B.
29 · Chicago
in 11 months
Denise W.
57 · Atlanta
in 18 months
Eleanor S.
71 · Sarasota
in 8 months
Aisha K.
35 · Brooklyn
in 12 months
Karen M.
66 · Phoenix
in 15 months
Individual results vary. The figures above belong to specific members who agreed to share them and are not a projection of what anyone else will achieve.
Member stories
Maya R. · 34 · Denver
Two promotions in three years and the balance never moved. She had never once added the accounts up — the first session was the first time she had seen the whole number in one place, and she says that was the hard part, not the math.
Rachel B. · 29 · Chicago
Convinced she had to clear the student loan before she was allowed to invest. She was wrong, and being wrong about it had cost her four years of compounding. Both now run at once.
Denise W. · 57 · Atlanta
Nine accounts across four employers, three of them she had forgotten existed. Consolidating them took two weeks of paperwork and moved more money than a year of budgeting would have. She retires on her own terms now.
Eleanor S. · 71 · Sarasota
Widowed at sixty-eight and handed a folder she had never been shown the inside of. We went through it line by line. She now knows what she has, what it earns and exactly how long it lasts — and she has stopped apologizing for asking.
Maya R. · 34 · Denver
Two promotions in three years and the balance never moved. She had never once added the accounts up — the first session was the first time she had seen the whole number in one place, and she says that was the hard part, not the math.
Rachel B. · 29 · Chicago
Convinced she had to clear the student loan before she was allowed to invest. She was wrong, and being wrong about it had cost her four years of compounding. Both now run at once.
Denise W. · 57 · Atlanta
Nine accounts across four employers, three of them she had forgotten existed. Consolidating them took two weeks of paperwork and moved more money than a year of budgeting would have. She retires on her own terms now.
Eleanor S. · 71 · Sarasota
Widowed at sixty-eight and handed a folder she had never been shown the inside of. We went through it line by line. She now knows what she has, what it earns and exactly how long it lasts — and she has stopped apologizing for asking.
Aisha K. · 35 · Brooklyn
Forty-four thousand in a savings account earning almost nothing, because investing felt like a test she had not studied for. It is not a test. It took one session to move it and eleven months to stop checking it daily.
Karen M. · 66 · Phoenix
Came in certain it was too late. It was not — at sixty-six the lever is not time, it is the shortfall, and closing a $430 monthly gap changed the retirement date from "unknown" to a year she can say out loud.
Priya N. · 32 · Austin
Runs her own studio and paid herself last. We set the transfer for the day after invoices clear, so the saving happens before she can decide against it. Nine months later the rate is twenty-four percent and she has not thought about it since.
Tomi A. · 28 · Houston
Side income had quietly funded her lifestyle for six years. We ring-fenced it before it hit the current account. Everything above her salary now goes to work, and her salary still covers her life.
Aisha K. · 35 · Brooklyn
Forty-four thousand in a savings account earning almost nothing, because investing felt like a test she had not studied for. It is not a test. It took one session to move it and eleven months to stop checking it daily.
Karen M. · 66 · Phoenix
Came in certain it was too late. It was not — at sixty-six the lever is not time, it is the shortfall, and closing a $430 monthly gap changed the retirement date from "unknown" to a year she can say out loud.
Priya N. · 32 · Austin
Runs her own studio and paid herself last. We set the transfer for the day after invoices clear, so the saving happens before she can decide against it. Nine months later the rate is twenty-four percent and she has not thought about it since.
Tomi A. · 28 · Houston
Side income had quietly funded her lifestyle for six years. We ring-fenced it before it hit the current account. Everything above her salary now goes to work, and her salary still covers her life.
“I earned six figures for nine years and could not have told you my net worth. Now I can say it to the dollar, and I am not frightened of the number.”
Aisha K., 35 — Brooklyn
“Nobody ever told me the order to do things in. That is the whole secret and it is not a secret — it is just never explained to us.”
Denise W., 57 — Atlanta
Who this is for
Who this is not for
Nineteen years in corporate finance. Now on your side of the table.
I'm Sandra. I spent nineteen years in corporate finance signing off on other people's numbers, and could not have told you my own. The year I turned forty-four I added it all up for the first time — every account, every card, the pension I had stopped paying into when my daughter was born. It took an afternoon and I cried twice. Not because the number was bad. Because nobody had ever sat me down and shown me how. That is the whole job now. Not budgets, not restraint, not being careful. The order to do things in, and someone beside you while you do them.
Sandra Iyer — Founder
What we believe
For decades women were told to be careful with money. Coupon harder. Spend less. Skip the coffee. Shrink your life until it fits a budget somebody else wrote.
That system did not fail you. It was never built for you. It was built for a single earner with a pension and a wife at home, and it has been sold to you unchanged for forty years while every part of the arrangement underneath it disappeared.
Careful is not a strategy. Careful is what you do when nobody has ever shown you the mechanism — and the mechanism is not complicated, it is just kept slightly out of view, in a vocabulary designed to make asking feel embarrassing.
We teach the mechanism. Not budgets — systems. Not restraint — ownership. Money that compounds while you are asleep, in accounts you chose, that you can explain to anyone who asks.
You have already tried careful. You know where that road goes. This is the chance to do it the other way.
Your first twelve weeks
You are not buying an app or a spreadsheet. You are being coached, one to one, by someone who has done this — and the plan is built around your income, not an average.
Five questions about what you earn, what you owe and what has been in the way. No card, no call yet.
Thirty minutes, camera on, no deck. You bring the real numbers; nobody here has not seen worse.
Your accounts, in order, with the amounts and the dates. Written for your income, not an average.
Weekly calls for twelve weeks while the system goes in — then it runs without you, which is the entire point.
What you get
The twelve-week programme
$2,400.00
Pay in full
$2,400.00 once. Nothing else to pay.
$880.00/mo
3 monthly payments
3 payments of $880.00, charged monthly. $2,640.00 in total — more than paying in full, which is the trade for spreading it.
Not ready to apply
The written version of what the programme builds with you. Buy it now, read it tonight — no application, no call.
Care plan
Cleaning, checks and one repair a year
Two ultrasonic cleans and setting checks a year, plus one covered repair. The reason a stone stays in its setting for thirty years.
Single class
One class, drop in
One class — strength, conditioning or mobility — bought on its own. The cheapest way through the door, and the credit is applied when you book a seat.
Single session
One session, no commitment
One coached session, paid for on its own. Use it to try the gym before buying a pack — the credit is applied when you book.
Salon VIP
Priority access and member pricing
Priority booking, member pricing and a monthly treatment credit the studio applies manually.
Studio VIP
Priority access and member pricing
Priority booking, member pricing and a monthly treatment credit the studio applies manually.
Off-peak
Unlimited before 4pm
The same access on a daytime schedule, for anyone who does not train in the evening rush.
Off-peak monthly
Unlimited before 4pm
The same access on a daytime schedule, for anyone who does not train in the evening rush.
Two a week
Eight classes a month
Eight class seats a month, for the person who trains Tuesday and Thursday and should not be paying for unlimited.
The alumni room
Monthly calls after the twelve weeks
One group call a month and the ongoing thread, for members who have finished the programme.
The alumni room
Monthly calls after the twelve weeks
One group call a month and the ongoing thread, for members who have finished the programme.
Care plan
A clean every month, and a repair a year
Monthly ultrasonic clean, steam and a setting check under the loupe, plus one covered repair a year and priority at the bench. The reason a stone stays in its setting for thirty years — and the reason to come in twelve times, not once.
Monthly maintenance
Recurring care for regulars
A monthly membership for clients who come in on a predictable routine.
Monthly maintenance
Recurring care for regulars
A monthly membership for clients who come in on a predictable routine.
$100 gift card
Credit against any piece or bench work
Sold as credit the house tracks in the back office and applies at the counter.
The Ondine Card
One hundred dollars of studio credit
Studio credit, applied when the recipient books
$100 gift card
Salon credit for any service
Sold as credit the studio tracks in the portal and applies manually at checkout or after the visit.
$100 gift card
Gym credit for sessions or classes
Sold as credit the gym tracks in the back office and applies manually at checkout or after a session.
$100 gift card
Studio credit for any service
Sold as credit the studio tracks in the portal and applies manually at checkout or after the visit.
Twice a week
Eight classes a month
Eight class seats a month, for the person who trains Tuesday and Thursday and should not be paying for unlimited.
Refresh bundle
Service plus take-home aftercare
A simple bundle for adding retail value without shipping or separate fulfilment.
Refresh bundle
Service plus take-home aftercare
A simple bundle for adding retail value without shipping or separate fulfilment.
Unlimited monthly
Every class, every day
Unlimited classes and open gym. Personal training is booked separately at the member rate.
Unlimited classes
Every class, every week
Every class on the timetable plus open gym, all month. Personal training is booked separately at the member rate.
5-session pack
Five sessions, paid upfront
Five sessions at a lower rate than paying each time. Credits are tracked in the back office and applied as they are used.
The Vesta Blueprint
The account map, the order, the amounts - yours to keep
The written version of what the programme builds with you: which accounts to open, in what order, what goes in each one and how much. Self-paced, with the worksheets.
The Vesta Blueprint
The account map, the order, the amounts - yours to keep
The written version of what the programme builds with you: which accounts to open, in what order, what goes in each one and how much. Self-paced, with the worksheets.
Glow maintenance pack
Three visits paid upfront
Best for regular clients who want their next few appointments handled in one purchase.
Glow maintenance pack
Three visits paid upfront
Best for regular clients who want their next few appointments handled in one purchase.
Collector
First look, and a valuation every quarter
First sight of every parcel before it reaches the case, a quarterly valuation kept current for your insurer, and the bench held for you in the week before an anniversary.
$250 gift card
Credit against any piece or bench work
Sold as credit the house tracks in the back office and applies at the counter.
$250 gift card
Credit against any piece or bench work
Sold as credit the house tracks in the back office and applies at the counter.
10-session pack
Ten sessions, best per-session rate
Ten sessions or class seats, paid upfront at the best rate the gym offers without a monthly commitment. Credits are tracked in the back office and applied as they are used.
Bridal prep package
Trial, prep and event-week touch-up
A prepaid path for clients planning around one important date.
Bridal prep package
Trial, prep and event-week touch-up
A prepaid path for clients planning around one important date.
Heirloom restoration
Assessed, repaired, brought back
For a piece that has been in a drawer for thirty years. We assess it under the loupe first and tell you what it needs before any work is agreed.
$500 gift card
Credit against any piece or bench work
Sold as credit the house tracks in the back office and applies at the counter.
Anniversary reset
Your stone, a new setting
The stone you already own, lifted and reset into something current. The cheapest way to a piece that feels new, and it keeps the one part that matters.
$1,000 gift card
Credit against any piece or bench work
Sold as credit the house tracks in the back office and applies at the counter.
Bespoke commission
The full four-appointment path
Consultation, sourcing, drawing, wax and bench. Paid as a credit against the finished piece, which is priced once the stone is chosen.
Bespoke commission
The full four-appointment path
Consultation, sourcing, drawing, wax and bench. Paid as a credit against the finished piece, which is priced once the stone is chosen.
Wedding band pair
Two bands, made together
Both bands cut from the same stock so the colour matches, sized at the same appointment.
Wedding band pair
Two bands, made together
Both bands cut from the same stock so the colour matches, sized at the same appointment.
Questions
No. Vesta is financial education and coaching. We are not a registered investment adviser, we do not manage money, and nothing here is a personalized recommendation to buy or sell anything. What you get is the framework, the order to do things in, and someone who will sit with you while you do them.
The program is priced on the call. Pay in full or in three monthly instalments — both numbers are shown before you commit to anything.
The application is reviewed within one business day. If it is a fit you get a link to book a thirty-minute call. If it is not, you will hear that too.
Yes — that is where most members start. The order changes, not the method: the debt comes down while the system goes in, so that when it is cleared there is already somewhere for the money to go.
No. Plenty of members do this alone and bring their partner in at week six with something already working. It is much easier to have that conversation with a plan than with a worry.
Yes, and it is also the first piece of work. You will leave it with the shape of your plan whether or not you join.
Say so on the application — nobody is turned away for it. There is a self-serve option below that covers the same material without the room.
Applications are reviewed within one business day. If it is a fit, you will get a link to book a thirty-minute call. If it is not, you will hear that too.
